Sienna Naturals Press Highlights
Cosmopolitan’s Holy Grail Beauty Awards | Daily Elixir Wins Best Scalp Oil 2021
"Two or three times a week, I apply this anti-inflammatory oil to keep my scalp and hair on point between washes."
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2021 Elite Daily Glow Beauty Award | H.A.P.I. Shampoo wins Best New Shampoo
"Sienna Naturals has one of the cutest bottles, but the shampoo itself is spectacular. Having curly hair is not easy, but Sienna Naturals makes it feel like it is. My hair not only smelled good, but felt smooth, moisturized, and clean."
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Black-Owned Beauty Brands To Add To Your Top Shelf
"Sienna Naturals is driven by its belief that your best hair means your best scalp, too."
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5 Black-Owned Beauty Brands, Recommended by Black Beauty Editors
"Sienna Naturals just so happens to have one of my favorite leave-in conditioners on the market right now."
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Issa Rae Single-Handedly Saved Me From Nightmarish Tangles
"After a few months with Sienna Naturals' products on hand, my hair has never been more cooperative."
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Testing Out Issa Rae’s New Hair-Care Line
"After getting a new short cut, the Salon in a Box Wash Day Ritual has been a godsend for my hair. It’s a super simple process and so far it’s been leaving my hair looking like I tried to style it when I simply just let it air dry. I’m a convert!"
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7 New Drugstore Launches That’ll Save You Money & Bad Hair Days
"Many hair oils are like band-aids for curly hair, designed to sit on top and add shine to mask split ends and other damage. This one does the opposite. It has a potent blend of ingredients like baobab, castor, rose oils, and shea butter to treat natural hair by replacing lost lipids and retaining moisture while adding shine and definition to all curl types."
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9 Beauty Products I Actually Used — And Loved — In January
"When I say this stuff hydrates textured hair, it’s like creamy water glazing your tresses. It left my hair super moisturized, even after my day three wash and go. I also really love that it smells like a rainforest."
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Modernizing the Black Hair Care Market
"For Hannah Diop, founder and CEO of Sienna Naturals, bootstrapping her clean textured hair care brand meant hiring a cosmetic chemist and formulating products in her kitchen after being turned away by various manufacturers. Today, the brand sells its scalp treatments and styling oils in Nordstrom and Target, as well as on its newly relaunched DTC website. Diop said it is on track to sell 18 months worth of inventory in just six months, and is hoping to do another small fundraise to support the high demand."
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This Clean Textured Hair-care Brand Caught the Eye of Issa Rae — She's Now Co-owner
"Such is the case for Hannah Diop, whose naturally derived, ingredient-focused hair-care line Sienna Naturals has swiftly become a beauty industry darling, catching the eye of none other than Insecure creator and Emmy award winner Issa Rae."
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Transitioning Your Winter Hair Care Routine Into Spring Season, According to Hannah Diop
"Hannah Diop and Issa Rae have joined forces to create Sienna Naturals, a foundational health regimen for textured hair that treats hair-care like skincare. While admirably avoiding synthetics, chemicals, and heavy oils, these luxury hair care products infused with lightweight, natural ingredients are perfect for hair restoration and scalp health."
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Natural Products for Textured Hair: Why Is It So Hard to Find Them?
"In 2012, Diop started to solve her frustrations with hair products and address the various needs of textured hair by developing Sienna Naturals — and now brand is co-owned by Issa Rae. The Insecure actor and creator joined Diop in relaunching the brand last September, after witnessing her build Sienna Naturals from her kitchen and the amount of diligent research, testing, and hustle behind every single product. Sienna Naturals is just that. Free of harsh sulfates, parabens, silicones, phthalates, petroleum, mineral, oil formaldehyde, and artificial fragrances, the brand doesn't just prioritizes clean ingredients, it has a very intentional approach to how they perform together and how that performance can actually be superior to products that use chemicals or synthetic ingredients."
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Editors' Picks: The Beauty and Wellness Products That Got Us Through April
"I’ve found my conditioner BFF in Sienna Natural’s Leave-In Conditioner. The lightweight cream instantly soaks into my curly strands, leaving them incredibly hydrated. It’s formulated with a cocktail of moisturizing ingredients like baobab, coconut oil, and shea butter. I’ve been applying this conditioner daily to refresh my curls, and it always leaves them super soft and defined without feeling weighed down."
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This Shampoo Is So Hydrating I Detangle My Hair With It
"I’ve recently picked up a habit that Tembe of five years ago would’ve found disturbing, even dangerous: detangling my hair with shampoo. I’m not crazy, so I’d only do so with a product that’s (miraculously) moisturizing enough to do just that. It apparently does exist — Sienna Naturals H.A.P.I. shampoo."
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21 Hair, Makeup, and Skincare Products We're Swapping in for Spring
"I'm always testing out new products on wash days. And I've recently added a few from Sienna Naturals into my routine, including the H.A.P.I Shampoo. I tend to have a lot of buildup on my scalp and hair, so I need a shampoo that will thoroughly remove all of the gunk without stripping my hair of its natural oils. This one does that, and then some. After I lather the shampoo on and rinse it out, my curls feel completely cleansed and hydrated."
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The Definitive Expert Guide To Finding And Caring For Your Curl Type
"As a 4C girl there is no better feeling than having hair that feels soft to the touch and the Sienna Naturals Leave-in leaves my hair feeling so soft after a great wash and condition. The light milk-like texture melts right into my hair and disappears, adding lasting moisture and hydrating without the heavy feeling."
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The Hustle: Meet the Founder Putting Black Women at the Center of Clean Hair Care
"Her frustration with the lack of effective and non-toxic hair care products available to Black people is something that stuck with her through adulthood. Though she worked in corporate America (at companies like HSBC and McKinsey and Company) after graduating from Howard University, Diop always knew she'd channel her unique viewpoint into a beauty brand at some point. In 2012, she finally made the leap, and Sienna Naturals was born. "Black consumers value natural products, but we can't afford to compromise on performance because it will break our hair off," Diop says. "Our mission is to put Black women at the center of clean product innovation."
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The 24 Best New Hair Care Products Of 2021
"No Self-Care Sunday is complete without some scalp-specific treatments — and the Daily Elixir Hair & Scalp Oil is about three different treatments in one tiny, amber-colored bottle, complete with a twist-cap nozzle for concentrated use. Particularly great on Type 3 and 4 curls as well as anyone wearing a protective style, the rich baobab and patauá oil-infused formula hydrates the hair while copaiba resin soothes the scalp for an always-fresh feeling in between wash days. Bustle Associate Entertainment Editor Shannon Barbour is a self-proclaimed hair oil obsessive and says this one is the right consistency and weight with a lovely smell to boot. “It absorbed into my hair nicely, left my strands feeling so soft, and sealed moisture in,” she says. “I also used this on my ends after applying a leave-in and cream as they’re super dry, and this kept my curls healthy the entire week."
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6 Celebrity-Founded Clean Beauty Brands That Are Actually Worth the Hype
"If you're exhausted by brands that boast inclusion of kinky-curly coifs but don't actually work, then give the H.A.P.I Shampoo a try. This formula will cleanse your hair and scalp of product buildup without stripping your hair of its natural oils and moisture. It's dermatologist-tested for sensitive scalps, and helps revive your curl pattern while delivering nutrients to support healthy hair growth."