ISSA'S PICK

Issa's Wash Day Ritual

$113.00 $122.00
$122 VALUE

This lineup of Issa’s favorites offers restorative care for anyone who puts their curls through the most. When you love color and style experimentation, but always go back to a natural style, you need to focus on healthy hair and scalp to keep your curls thriving.

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H.A.PI. SHAMPOO (11 OZ)

Hydrates and cleanses hair from root to tip. It removes build-up from styling products, sweat, and environmental toxins that clog hair pores and prevent moisture from reaching your strands.

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PLANT POWER REPAIR MASK (9 OZ)

This vegan, repair mask provides strength to strands and is formulated with our vegan protein complex to bind moisture, hydrate hair, and prevent breakage. Our vegan protein complex is much milder than traditional proteins, creating an effective treatment even for those with protein-sensitive and low porosity hair.

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DEW MAGIC (11 OZ)

A powerful leave-in conditioner to hydrate, soften, and strengthen without leaving a filmy trace. The nutrients your hair needs for juicy, poppin’ curls and a soft, smooth finish—even after styling. Or as Issa says, “It dew magic.”

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LOCK AND SEAL (3 OZ)

An anti-breakage bonding oil that rebonds split ends and smooths down damaged cuticles for up to 5 washes. Hair is moisturized, smooth, strong, and shiny without residue or buildup.

  • CLEAN INGREDIENTS
  • RESPONSIBLY SOURCED
  • BLACK OWNED
  • VEGAN & CRUELTY FREE
  • DERMATOLOGIST TESTED

FORMULA STANDARDS

Performance

H.A.P.I. SHAMPOO Winner of Elite Daily’s Best New Shampoo, H.A.P.I. Shampoo hydrates, nourishes, and cleanses your hair from root to tip. Removes build-up from styling products, sweat, and environmental toxins that clog pores preventing moisture from reaching your strands and inhibiting growth at the follicle.

PLANT POWER MASK Our treatment mask uses a 6-in-1 repair complex to: target damage, balance moisture, boost shine, strengthen, de-frizz, protect, and recover from UV exposure. A mild vegan protein blend gently restores softness and manageability without the negative impact traditional protein can have on protein-sensitive and low-porosity hair. Simply put, all of the benefits of protein with no brittle side effects. Blue Tansy soothes irritated and itchy scalps for a root-to-tip glow-up.

DEW MAGIC This is the leave-in conditioner you need to create a strong foundation for hydration and softness. While it feels light, it’s formulated to penetrate the hair shaft to moisturize and protect without dulling or weighing hair down.

LOCK & SEAL This is not your average hair oil. Moisturizing plant oils are boosted by our innovative Anti-Breakage Technology that rebonds hair cuticles damaged by heat styling, straightening, bleaching, and brushing. Lock & Seal is engineered to seal down damaged hair cuticles and split ends for up to 5 washes while increasing moisture retention so your hair stays smooth and shiny between wash days.

Made for

Dry or damaged hair

Relaxed or heat-straightened hair

Color-treated hair 

CUSTOMER CLAIMS

97.8%

SAID “SIENNA NATURALS PRODUCTS SOFTEN AND CONDITION MY HAIR”

94.9%

SAID “SIENNA NATURALS PRODUCTS HELP MY SCALP FEEL HEALTHIER”

93.5%

SAID “SIENNA NATURALS PRODUCTS IMPROVE THE HYDRATION OF MY HAIR”

HOW TO USE

Cleanse thoroughly with H.A.P.I. Shampoo focusing on the scalp.

Apply Plant Power from root to tip for plant-based protein damage repair.

On damp hair, work Dew Magic throughout for leave-in hydration.

Apply Lock & Seal to damp or dry hair to bond cuticles and seal ends for up to 5 washes.

Style as usual.

COMPLETE YOUR RITUAL
Dream Team RitualDream Team Ritual

Get juicy dream curls with humidity and frizz protection.

Dream Curl CreamDream Curl Cream
BEST SELLER!

Curl Memory Technology for curls that stay poppin’ and juicy for days.

H.A.P.I. SHAMPOO

SCENT PROFILE

Refreshing at-home spa vibes with lavender and geranium

FEEL

Lightweight gel with a rich foaming lather

NATURE

  • ALOE VERA JUICE: Imparts hydration and soothes the scalp.
  • COCONUT DERIVATIVES: Reinforce the scalp’s moisture barrier to prevent dryness and irritation.
  • BAOBAB OIL: A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.

ROOTED TECHNOLOGY ™:

PH: Our mildly acidic formula is optimized for scalp health and ideal to cleanse without stripping natural oils or disturbing the moisture barrier. Textured hair has a fragile cuticle, and a lower pH also helps to smooth. 

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

POLAR OILS: We use polar oils, like Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

SCENT PROFILE

Refreshing at-home spa vibes with lavender and geranium

FEEL

Lightweight gel with a rich foaming lather

NATURE

  • ALOE VERA JUICE: Imparts hydration and soothes the scalp.
  • COCONUT DERIVATIVES: Reinforce the scalp’s moisture barrier to prevent dryness and irritation.
  • BAOBAB OIL: A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.

ROOTED TECHNOLOGY ™:

PH: Our mildly acidic formula is optimized for scalp health and ideal to cleanse without stripping natural oils or disturbing the moisture barrier. Textured hair has a fragile cuticle, and a lower pH also helps to smooth. 

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

POLAR OILS: We use polar oils, like Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

PLANT POWER REPAIR MASK

SCENT PROFILE

Soothing sandalwood with a hint of lavender and geranium. 

FEEL

As Issa says, “It’s thicc and rich!” 

NATURALS

  • PEA AND BAOBAB PROTEINS: Our hair is made from keratin protein which becomes brittle and damaged over time. These gentle hydrolyzed plant-derived proteins are packed with amino acids that help restore strength, moisture, shine, and flexibility.
  • MURUMURU BUTTER: This silky butter has a unique fatty acid content that allows it to penetrate the hair shaft for better moisture retention and elasticity without a greasy residue.
  • BLUE TANSY OIL: A naturally deep blue oil that contains chamazulene, a compound with proven anti-inflammatory and healing properties, ideal for nourishing the scalp and strengthening its skin barrier.
  • BAOBAB OIL: A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.
  • COCONUT OIL: A polar oil that reinforces the hair shaft without leaving buildup.

ROOTED TECHNOLOGY ™

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

BEHENTRIMONIUM METHOSULFATE: This plant-derived compound sounds scary—but trust us, it’s not one of those “bad” sulfates! Not only is this ingredient perfectly safe, curls love it. It moisturizes and conditions the hair shaft and adds extra slip for easier combing, styling, and maintenance. Polar Oils- We use polar oils, like Coconut and Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

SCENT PROFILE

Soothing sandalwood with a hint of lavender and geranium. 

FEEL

As Issa says, “It’s thicc and rich!” 

NATURALS

  • PEA AND BAOBAB PROTEINS: Our hair is made from keratin protein which becomes brittle and damaged over time. These gentle hydrolyzed plant-derived proteins are packed with amino acids that help restore strength, moisture, shine, and flexibility.
  • MURUMURU BUTTER: This silky butter has a unique fatty acid content that allows it to penetrate the hair shaft for better moisture retention and elasticity without a greasy residue.
  • BLUE TANSY OIL: A naturally deep blue oil that contains chamazulene, a compound with proven anti-inflammatory and healing properties, ideal for nourishing the scalp and strengthening its skin barrier.
  • BAOBAB OIL: A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.
  • COCONUT OIL: A polar oil that reinforces the hair shaft without leaving buildup.

ROOTED TECHNOLOGY ™

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

BEHENTRIMONIUM METHOSULFATE: This plant-derived compound sounds scary—but trust us, it’s not one of those “bad” sulfates! Not only is this ingredient perfectly safe, curls love it. It moisturizes and conditions the hair shaft and adds extra slip for easier combing, styling, and maintenance. Polar Oils- We use polar oils, like Coconut and Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

DEW MAGIC

SCENT PROFILE

Refreshing at-home spa vibes with lavender and geranium 

FEEL

Lightweight and emollient to evenly disperse and absorb. 

NATURALS

  • COCONUT OIL - A polar oil that reinforces the hair shaft without leaving buildup.
  • SHEA BUTTER - Our responsibly sourced, West African Shea Butter is uniquely processed to deliver all of the moisture benefits without a waxy, heavy feeling.
  • BAOBAB OIL - A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.

ROOTED TECHNOLOGY ™

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

BEHENTRIMONIUM METHOSULFATE: This plant-derived compound sounds scary—but trust us, it’s not one of those “bad” sulfates! Not only is this ingredient perfectly safe, curls love it. It moisturizes and conditions the hair shaft and adds extra slip for easier combing, styling, and maintenance. Polar Oils- We use polar oils, like Coconut and Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

SCENT PROFILE

Refreshing at-home spa vibes with lavender and geranium 

FEEL

Lightweight and emollient to evenly disperse and absorb. 

NATURALS

  • COCONUT OIL - A polar oil that reinforces the hair shaft without leaving buildup.
  • SHEA BUTTER - Our responsibly sourced, West African Shea Butter is uniquely processed to deliver all of the moisture benefits without a waxy, heavy feeling.
  • BAOBAB OIL - A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.

ROOTED TECHNOLOGY ™

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

BEHENTRIMONIUM METHOSULFATE: This plant-derived compound sounds scary—but trust us, it’s not one of those “bad” sulfates! Not only is this ingredient perfectly safe, curls love it. It moisturizes and conditions the hair shaft and adds extra slip for easier combing, styling, and maintenance. Polar Oils- We use polar oils, like Coconut and Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

LOCK & SEAL

SCENT PROFILE

Fresh herbaceous floral with hints of citrus featuring ylang ylang, jasmine, rose, chamomile, orange, and geranium. 

TEXTURE

Emollient serum oil to rebond split ends and moisturize. 

NATURALS

  • SHEA OIL: This nourishing oil restores moisture and suppleness to dry, damaged hair without buildup.
  • WHITE GRAPE SEED OIL: A lightweight oil to seal in moisture, fight frizz, and add shine, its high antioxidant content also protects and nourishes the scalp.
  • SHEA ESTERS: A natural compound that increases slip with a clean, silky finish.
  • COCONUT OIL: A polar oil that reinforces the hair shaft without leaving buildup. Coconut Derivatives - Reinforces the scalp’s moisture barrier to prevent dryness and irritation.

ROOTED TECHNOLOGY™

ANTI-BREAKAGE TECHNOLOGY: A castor oil copolymer rebonds split ends and damage to leave hair smooth and strong for up to 5 washes. Polar Oils- We use polar oils, like Coconut, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

SCENT PROFILE

Fresh herbaceous floral with hints of citrus featuring ylang ylang, jasmine, rose, chamomile, orange, and geranium. 

TEXTURE

Emollient serum oil to rebond split ends and moisturize. 

NATURALS

  • SHEA OIL: This nourishing oil restores moisture and suppleness to dry, damaged hair without buildup.
  • WHITE GRAPE SEED OIL: A lightweight oil to seal in moisture, fight frizz, and add shine, its high antioxidant content also protects and nourishes the scalp.
  • SHEA ESTERS: A natural compound that increases slip with a clean, silky finish.
  • COCONUT OIL: A polar oil that reinforces the hair shaft without leaving buildup. Coconut Derivatives - Reinforces the scalp’s moisture barrier to prevent dryness and irritation.

ROOTED TECHNOLOGY™

ANTI-BREAKAGE TECHNOLOGY: A castor oil copolymer rebonds split ends and damage to leave hair smooth and strong for up to 5 washes. Polar Oils- We use polar oils, like Coconut, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

INGREDIENTS

H.A.P.I. SHAMPOO:Water (Aqua), Aloe Barbadensis Leaf Juice, Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Decyl Glucoside, Coco-Glucoside, Glyceryl Oleate, Glycerin, Sodium Lauroyl Lactylate, Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Adansonia Digitata (Baobab) Oil, Caprylhydroxamic Acid, Lavandula Angustifolia (Lavender) Oil, Pelargonium Graveolens, Flower Oil, Tocopherol, Citric Acid, Sodium Chloride

PLANT POWER REPAIR MASK:Deionized Water, Cetearyl Alcohol, Adansonia Digitata (Baobab) Seed Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Adansonia Digitata Seed Protein, Brazilian Astrocaryum Murumuru Seed Butter, Behentrimonium Methosulfate, Quaternium-87, Vegetable Glycerine, Hydrolyzed Pea Protein, Oenocarpus Bataua (Brazilian Patauá) Fruit Oil, Caprylyl Glycol, Caprylhydroxamic Acid, Guar Hydroxypropyltrimonium Chloride, Caprylic/Capric Triglyceride, Tocopherol, Geranium Maculatum Oil, Lavandula Angustifolia (Lavender) Oil, Santalum Album (Sandalwood) Oil, Tanacetum Annuum Flower/Leaf/Stem Oil

DEW MAGIC: Water (Aqua), Cocos Nucifera (Coconut) Oil, Adansonia Digitata (Baobab) Oil, Behentrimonium Methosulfate, Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Caprylyl Glycol, Glycerin, Guar Hydroxypropyltrimonium Chloride, Citric Acid , Caprylhydroxamic Acid , Lavandula Angustifolia (Lavender) Oil, Pelargonium Graveolens Flower Oil, Tocopherol

LOCK & SEAL:Butyrospermum Parkii Oil, Vitis Vinifera (Grape) Seed Oil, Shea Butter Ethyl Esters, Cocos Nucifera (Coconut) Oil, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Caprylic/Capric Triglyceride, Cananga Odorata Flower Oil, Rosa Damascena Flower Oil, Anthemis Nobilis Flower Oil, Juniperus Virginiana Oil, Litsea Cubeba Fruit Oil, Jasminum Officinale (Jasmine) Flower/Leaf Extract, Rosa, Damascena Extract, Citrus Aurantium Dulcis (Orange) Flower Oil, Canarium Commune Gum Oil, Geranium Maculatum Oil, Tanacetum Annuum Flower/Leaf/Stem Oil

SIENNA DIFFERENCE

ROOTED TECHNOLOGY™

Powerful naturals are elevated with molecular chemistry for products that work.

CLINICALLY PROVEN FOR TEXTURED HAIR

Dermatologist tested to support scalp and follicle health with proven results.

BEAUTY UNCOMPROMISED

Achieve your style goals with hair health, body wellness, and planet-friendly clean formulas.

WHAT THEY’RE SAYING

“Now, I see I have to subscribe to your products because my hair agrees and accepts all of these products, producing juicy and defined curls!!!! Love this line.”

Danielle H.

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