Dream Curl Wash Day Ritual

H.A.P.I. SHAMPOO

SCENT PROFILE

Spa-like and refreshing with lavender and geranium

TEXTURE

Lightweight gel with a rich foaming lather

NATURE

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• ALOE VERA JUICE: Imparts hydration and soothes the scalp.
• COCONUT DERIVATIVES: Reinforce the scalp’s moisture barrier to prevent dryness and irritation.
• BAOBAB OIL: A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.

SCIENCE

PH RANGE 5.5: Ideal to cleanse without stripping natural oils or disturbing the moisture barrier. Textured hair has a fragile cuticle, and a lower pH helps to smooth. 

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

POLAR OILS: We use polar oils, like Baobab, to penetrate textured hair while wet and prevent hair swelling and hygral fatigue. In other words, we use specific oil that can moisturize and protect your hair.

CURL ELIXIR

SCENT PROFILE

Soothing sandalwood with a hint of lavender and geranium. 

FEEL

Lightweight milky fluid with a creamy feel. 

NATURALS

• ALOE VERA JUICE: Imparts hydration and soothes the scalp.
• PEA AND BAOBAB PROTEINS: Our hair is made from keratin protein which becomes brittle and damaged over time. These gentle plant-derived proteins are packed with amino acids that help restore strength, shine, and flexibility.
• VEGETABLE GLYCERIN -A humectant and moisturizer that hydrates from root to tip and prevents breakage. White Grape Seed Oil- A lightweight oil to seal in moisture, fight frizz, and add shine, its high antioxidant content also protects and nourishes the scalp.
• COCONUT OIL - A polar oil that reinforces the hair shaft without leaving buildup.
• BAOBAB OIL - A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.
• BRAZILLIAN PATAUÁ FRUIT OIL - This sustainably harvested oil from the Amazon strengthens follicles and supports hair growth.

ROOTED TECHNOLOGY™

PLANT-BASED COPOLYMER: Made from castor and coconut oil, this natural silicone alternative adds slip to make hair more manageable, smooth, and shiny. 

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

BEHENTRIMONIUM METHOSULFATE: This plant-derived compound sounds scary—but trust us, it’s not one of those “bad” sulfates! Not only is this ingredient perfectly safe, curls love it. It moisturizes and conditions the hair shaft and adds extra slip for easier combing, styling, and maintenance. 

POLAR OILS: We use polar oils, like Coconut and Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

PLANT POWER REPAIR MASK

SCENT PROFILE

Soothing sandalwood with a hint of lavender and geranium. 

FEEL

As Issa says, “It’s thicc and rich!” 

NATURALS

• PEA AND BAOBAB PROTEINS: Our hair is made from keratin protein which becomes brittle and damaged over time. These gentle hydrolyzed plant-derived proteins are packed with amino acids that help restore strength, moisture, shine, and flexibility.
• MURUMURU BUTTER: This silky butter has a unique fatty acid content that allows it to penetrate the hair shaft for better moisture retention and elasticity without a greasy residue.
• BLUE TANSY OIL: A naturally deep blue oil that contains chamazulene, a compound with proven anti-inflammatory and healing properties, ideal for nourishing the scalp and strengthening its skin barrier.
• BAOBAB OIL: A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.
• COCONUT OIL: A polar oil that reinforces the hair shaft without leaving buildup.

ROOTED TECHNOLOGY ™

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

BEHENTRIMONIUM METHSULFATE:: This plant-derived compound sounds scary—but trust us, it’s not one of those “bad” sulfates! Not only is this ingredient perfectly safe, curls love it. It moisturizes and conditions the hair shaft and adds extra slip for easier combing, styling, and maintenance. Polar Oils- We use polar oils, like Coconut and Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

DREAM CURL CREAM

SCENT PROFILE

A fresh, light floral with orange, chamomile, rose, geranium, jasmine, and juniper. 

FEEL

A flexible cream with no crunch or residue. 

NATURALS

• SHEA BUTTER - Our responsibly sourced, West African Shea Butter is uniquely processed to deliver all of the moisture benefits without a waxy, heavy feeling.
• MANGO SEED BUTTER - Packed with vitamins A and E, this rich butter seals in moisture, promotes scalp health, and fortifies the hair cuticle to prevent split ends.

ROOTED TECHNOLOGY™

PATENTED PLANT CELLULOSE COMPLEX: Breakthrough curl memory technology to give you the performance your curls need, without PVP and silicones. 

MOISTURE BOOSTING AMINO ACID COMPLEX: Hydrates curls and adds shine. 

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients.