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Never! And we don't think other beauty companies should either!

They are! Our products are plant-based vegan, even the proteins we use are plant-based.

Absolutely. We stay away from sulfates as they are harsh and synthetics used to breakdown dirt. Instead, we use natural ingredients that break down dirt without stripping away your natural oils.
 They sure are. Our products are formulated to support your hair however you wish to style it.

Just like our founders’ diet, our products are gluten-free.

Nour products are fragrance free, meaning we do not include artificial fragrances or chemicals masking as "fragrance." However, our products do have scents from essential oils and the other natural ingredients in our formulas.


Our Plant Power mask and Curl Elixir primer spray are the only products that contain vegan plant-based protein. Because it's vegan plant-based, it's much milder and does not over proteinize the hair. We have customers with protein sensitivities that do not have issues with our products.

No way. Silicones are petroleum-derived polymers that create buildup and clog the pores on your scalp, preventing your hair from absorbing nutrients and moisture. We use natural ingredients that will have your fingers and comb brush right through your hair. Trust us when we say, you won't be missing silicone any time soon.

A number of our products contain Coconut Oil and Shea Butter. We also use other oils derived from nuts and seeds found in fruit throughout West Africa and South American. If you have allergies to tree nuts, be sure to read the ingredient lists carefully and consult with your physician prior to use if you have any questions. You can always reach out to our customer service team with specific questions as well!