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ISSA’S PICK
“I’m a dry
a** b!%$#”
– Issa Rae
Save 20% off Issa’s 5 favorite products when you purchase the Rooted in Real Ritual. Formulated with real ingredients by real chemists for real dry hair.
$136 Value
H.A.P.I. SHAMPOO
Hydrates and cleanses hair from root to tip. It removes build-up from styling products, sweat, and environmental toxins that clog hair pores and prevent moisture from reaching your strands.
PLANT POWER REPAIR MASK
Deeply hydrating treatment mask that strengthens and softens while restoring moisture-protein balance for the ultimate damage repair. Made with vegan, plant-based protein.”
DEW MAGIC LEAVE-IN CONDITIONER
A powerful leave-in conditioner to hydrate, soften, and strengthen without leaving a filmy trace. The nutrients your hair needs for juicy, poppin’ curls and a soft, smooth finish—even after styling. Or as Issa says, “It dew magic.”
DREAM CURL CREAM
For curls that bounce back. Meet the first ever dermatologist-tested curl cream with zero white cast, zero silicones, and zero PVP/VA copolymers. Our Curl Memory Technology and a patented Plant Cellulose Complex will revive even the most resistant curls so they’re poppin’ and juicy for days.
DAILY ELIXIR SCALP OIL
An award-winning hair and scalp oil to relieve itchy, sensitive, flaky scalps and keep your hair fresh between wash days. Lightweight oils and botanicals relieve and balance the scalp while promoting growth and smoothing hair.
Ease your wash day.
We put our curls & coils through it, so peep this lineup of Issa’s must-haves.
The focus? Serious rehab. When you’re all about switching it up, it’s crucial to show your hair and scalp some love to keep those curls & coils healthy and hydrated. Designed for maximum hydration so you can focus on detangling those other messes in your life.
H.A.P.I. SHAMPOO
Hydrates and cleanses hair from root to tip. It removes build-up from styling products, sweat, and environmental toxins that clog hair pores and prevent moisture from reaching your strands.
Plant Power Repair Mask
Deeply hydrating treatment mask that strengthens and softens while restoring moisture-protein balance for the ultimate damage repair. Made with vegan, plant-based protein.”
DEW MAGIC LEAVE-IN CONDITIONER
A powerful leave-in conditioner to hydrate, soften, and strengthen without leaving a filmy trace. The nutrients your hair needs for juicy, poppin’ curls and a soft, smooth finish—even after styling. Or as Issa says, “It dew magic.”
DREAM CURL CREAM
For curls that bounce back. Meet the first ever dermatologist-tested curl cream with zero white cast, zero silicones, and zero PVP/VA copolymers. Our Curl Memory Technology and a patented Plant Cellulose Complex will revive even the most resistant curls so they’re poppin’ and juicy for days.A dynamic do-all for hair that hydrates, softens, strengthens, smooths, and protects all without weighing hair down.
Daily Elixir Scalp Oil
An award-winning hair and scalp oil to relieve itchy, sensitive, flaky scalps and keep your hair fresh between wash days. Lightweight oils and botanicals relieve and balance the scalp while promoting growth and smoothing hair.
DERM-TESTED
AND APPROVED
Testimonials from real customers.
“If you’re gonna put in the work, Sienna Naturals will give you the real.”
– Issa Rae
Purchase the Rooted in Real Ritual and save 20% off Issa’s 5 favorite products compared to when purchased seperately.
Naturally powerful and proven effective for textured hair.
We’re the first dermatologist-tested, approved, and responsibly sourced suite of products specifically designed for textured hair.
CRUELTY
FREE
DERMATOLOGIST
TESTED
NO SYNTHETIC FRAGRANCE
VEGAN
CLEAN INGREDIENTS