SCENT PROFILE
Soothing sandalwood with a hint of lavender and geranium.
FEEL
As Issa says, “It’s thicc and rich!”
NATURALS
PEA AND BAOBAB PROTEINS: Our hair is made from keratin protein which becomes brittle and damaged over time. These gentle hydrolyzed plant-derived proteins are packed with amino acids that help restore strength, moisture, shine, and flexibility.
MURUMURU BUTTER: This silky butter has a unique fatty acid content that allows it to penetrate the hair shaft for better moisture retention and elasticity without a greasy residue.
BLUE TANSY OIL: A naturally deep blue oil that contains chamazulene, a compound with proven anti-inflammatory and healing properties, ideal for nourishing the scalp and strengthening its skin barrier.
BAOBAB OIL: A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.
COCONUT OIL: A polar oil that reinforces the hair shaft without leaving buildup.
ROOTED TECHNOLOGY ™
CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients.
BEHENTRIMONIUM METHSULFATE:: This plant-derived compound sounds scary—but trust us, it’s not one of those “bad” sulfates! Not only is this ingredient perfectly safe, curls love it. It moisturizes and conditions the hair shaft and adds extra slip for easier combing, styling, and maintenance. Polar Oils- We use polar oils, like Coconut and Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.