Products

Cleanse & Hydrate Ritual

Cleanse & Hydrate Ritual

Rated 4.8 out of 5
Based on 350 reviews

$80.00

Curl Elixir Conditioning Spray

Curl Elixir Conditioning Spray

Rated 4.6 out of 5
Based on 73 reviews

$20.00

Happy Woman with wet, curly hair

Curl Recovery Ritual

Rated 4.4 out of 5
Based on 9 reviews

$54.00 Sold Out

Daily Elixir Scalp Oil

Daily Elixir Scalp Oil

Rated 4.9 out of 5
Based on 53 reviews

$22.00 Sold Out

How to Use: After using shampoo and conditioner, rub Dew Magic into palms and work through hair prior to styling. Pro Tip: For extra fragile curls and coils, follow with Lock & Seal Anti-Breakage Oil before adding your curl styler or gel.

Dew Magic Leave-In Conditioner

Rated 4.8 out of 5
Based on 141 reviews

$8.00 $6.00

Dew Magic Mirror Affirmation

Dew Magic Mirror Affirmation

Rated 5.0 out of 5
Based on 1 review

$7.99

Dew Magic Tote

Dew Magic Tote

Rated 5.0 out of 5
Based on 4 reviews

$21.00

Dream Curl Cream

Dream Curl Cream

Rated 4.8 out of 5
Based on 56 reviews

$28.00

Dream Curl Set + Refresh Ritual

Dream Curl Set + Refresh Ritual

Rated 4.8 out of 5
Based on 56 reviews

$48.00 $43.00

Dream Curl Wash Day Ritual

Dream Curl Wash Day Ritual

Rated 4.8 out of 5
Based on 56 reviews

$98.00 $88.00

e-Gift Card

e-Gift Card

Rated 5.0 out of 5
Based on 1 review

From $25.00

H.A.P.I. Shampoo

H.A.P.I. Shampoo

Rated 4.8 out of 5
Based on 60 reviews

$18.00

Issa Rae holding HAPI Shampoo

Heat Recovery Moisture Max Ritual

Rated 3.7 out of 5
Based on 3 reviews

$55.00 Sold Out

Heat Recovery Strengthen & Shine Ritual

Heat Recovery Strengthen & Shine Ritual

Rated 4.8 out of 5
Based on 188 reviews

$62.00 Sold Out

Issa's Wash Day Ritual

Issa's Wash Day Ritual

Rated 4.8 out of 5
Based on 399 reviews

$92.00 $82.00

Lock & Seal Anti-Breakage Oil

Lock & Seal Anti-Breakage Oil

Rated 4.7 out of 5
Based on 33 reviews

$22.00

Maintenance & Growth Ritual

Maintenance & Growth Ritual

Rated 4.8 out of 5
Based on 252 reviews

$80.00

Microfiber Towel

Microfiber Towel

Rated 4.7 out of 5
Based on 43 reviews

$17.99

Directions to use treatment mask

Mini Plant Power Repair Mask

Rated 4.7 out of 5
Based on 83 reviews

Mini Repair Ritual

Mini Repair Ritual

Rated 4.8 out of 5
Based on 26 reviews

$24.99

Woman with textured hair holding scalp treatment oil

Moisture & Shine Maintenance Ritual

Rated 4.8 out of 5
Based on 335 reviews

$78.00 Sold Out

image of issa rae with plant power treatment mask

Moisture & Strength Ritual

$72.00 Sold Out

Image of woman with braids

Moisture Max Maintenance Ritual

$80.00 Sold Out