Products

Cleanse & Hydrate Ritual

Cleanse & Hydrate Ritual

Rated 4.8 out of 5
Based on 257 reviews

$80.00

Curl Elixir Conditioning Spray

Curl Elixir Conditioning Spray

Rated 4.6 out of 5
Based on 45 reviews

$20.00

Direction for using 4 step kit

Curl Recovery Moisture Max Ritual

Rated 4.8 out of 5
Based on 218 reviews

$80.00

Happy Woman with wet, curly hair

Curl Recovery Ritual

Rated 4.3 out of 5
Based on 7 reviews

$60.00 $54.00

Daily Elixir Scalp Oil

Daily Elixir Scalp Oil

Rated 5.0 out of 5
Based on 39 reviews

$22.00

Dew Magic Leave-In Conditioner

Dew Magic Leave-In Conditioner

Rated 4.8 out of 5
Based on 108 reviews

$18.00

Dew Magic Mirror Affirmation

Dew Magic Mirror Affirmation

$7.99

Dew Magic Tote

Dew Magic Tote

Rated 5.0 out of 5
Based on 1 review

$21.00

e-Gift Card

e-Gift Card

Rated 5.0 out of 5
Based on 1 review

From $25.00

H.A.P.I. Shampoo

H.A.P.I. Shampoo

Rated 4.8 out of 5
Based on 48 reviews

$18.00

Issa Rae holding HAPI Shampoo

Heat Recovery Moisture Max Ritual

Rated 3.7 out of 5
Based on 3 reviews

$62.00 $55.00

Heat Recovery Strengthen & Shine Ritual

Heat Recovery Strengthen & Shine Ritual

Rated 4.8 out of 5
Based on 140 reviews

$62.00

Issa's Wash Day Ritual

Issa's Wash Day Ritual

Rated 4.8 out of 5
Based on 313 reviews

$80.00

Limited Edition: Curl Hydration Hero Ritual

Limited Edition: Curl Hydration Hero Ritual

$59.99 Sold Out

Lock & Seal Anti-Breakage Serum

Lock & Seal Anti-Breakage Serum

Rated 4.7 out of 5
Based on 20 reviews

$22.00

Maintenance & Growth Ritual

Maintenance & Growth Ritual

Rated 4.8 out of 5
Based on 181 reviews

$80.00

Mini Repair Ritual

Mini Repair Ritual

Rated 4.8 out of 5
Based on 8 reviews

$24.99

Woman with textured hair holding scalp treatment oil

Moisture & Shine Maintenance Ritual

Rated 4.8 out of 5
Based on 248 reviews

$78.00

image of issa rae with plant power treatment mask

Moisture & Strength Ritual

$80.00 $72.00

Image of woman with braids

Moisture Max Maintenance Ritual

$80.00

Moisturize & Define Ritual

Moisturize & Define Ritual

Rated 4.8 out of 5
Based on 260 reviews

$80.00

Plant Power Repair Mask

Plant Power Repair Mask

Rated 4.7 out of 5
Based on 50 reviews

$22.00

Route Package Protection

Route Package Protection

Rated 5.0 out of 5
Based on 5 reviews

From $0.98