Sienna Naturals launches at Nordstrom. Seeing Sienna Naturals on their shelves nationwide brings 8 years of hard work and efforts to life, reminding us that our struggle matters and can lead to some beautiful results. Sienna Naturals is now poised to deliver clean and effective hair care that actually works for textured hair, and can be found right in your neighborhood or delivered to your door.
Sienna Naturals becomes the first dermatologist-tested, approved, and responsibly sourced suite of products specifically designed for textured hair. In addition to ingredients passing a high bar for plant-based origins and safety, Sienna Naturals establishes protocols to dermatologist-tested every product we sell. Being dermatologist tested means that all Sienna Naturals formulas undergo clinical trials conducted by an independent laboratory and overseen, evaluated, and approved by Board Certified Dermatologists and Registered Nurses. Each product is tested on more than 50 human subjects over the duration of several weeks before they are determined to be non-sensitizing and non-irritating to the skin.
After year of development, Dream Curl Cream was launched, becoming Sienna Naturals first ever styling product. A historic accomplishment as this category is dominated by synthetic ingredients because that's what traditionally curls the hair. The Sienna Naturals team challenged themselves to create something better using the power of plants. Dream Curl Cream has been a best seller since.
Issa Rae is honored at the 2nd Annual Crown Awards, receiving the Entrepreneurship CROWN Award for her role in amplifying the appreciation of natural beauty and natural hair consistently in her work, inspiring us all to cherish our authentic selves and honor Black culture.
Hannah Diop and Issa Rae introduce Sienna Naturals to millions while on GMA. They were given the opportunity to not only share the brand but share their story together—sister-in-law's changing textured haircare.
After the success of Dream Curl Cream, the Sienna Naturals community was itching for additional cleaner styling options. Dream Curl Mousse was launched with amazing reception. The Sienna Naturals team once again found themselves testing, testing, researching, and more testing to create a mousse the world hadn't seen before.
Sienna Naturals launched in Credo Beauty in store and online. Credo is where all beauty is clean beauty. In fact, The Credo Standard is the highest clean standard in beauty retail and all Sienna Naturals products meet this standard. This partnership feels incredibly aligned to both Sienna Naturals and Credo and their values and commitment to safe and efficacious ingredients and products for hair, scalp, face, body and the environment.
We’re so happy you’re on this journey with us. This is just the beginning!