Issa's Wash Day Ritual

H.A.P.I. SHAMPOO

SCENT PROFILE

Refreshing at-home spa vibes with lavender and geranium

FEEL

Lightweight gel with a rich foaming lather

NATURE

• ALOE VERA JUICE: Imparts hydration and soothes the scalp.
• COCONUT DERIVATIVES: Reinforce the scalp’s moisture barrier to prevent dryness and irritation.
• BAOBAB OIL: A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.

ROOTED TECHNOLOGY ™:

PH: Our mildly acidic formula is optimized for scalp health and ideal to cleanse without stripping natural oils or disturbing the moisture barrier. Textured hair has a fragile cuticle, and a lower pH also helps to smooth. 

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

POLAR OILS: We use polar oils, like Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

PLANT POWER REPAIR MASK

SCENT PROFILE

Soothing sandalwood with a hint of lavender and geranium. 

FEEL

As Issa says, “It’s thicc and rich!” 

NATURALS

• PEA AND BAOBAB PROTEINS: Our hair is made from keratin protein which becomes brittle and damaged over time. These gentle hydrolyzed plant-derived proteins are packed with amino acids that help restore strength, moisture, shine, and flexibility.
• MURUMURU BUTTER: This silky butter has a unique fatty acid content that allows it to penetrate the hair shaft for better moisture retention and elasticity without a greasy residue.
• BLUE TANSY OIL: A naturally deep blue oil that contains chamazulene, a compound with proven anti-inflammatory and healing properties, ideal for nourishing the scalp and strengthening its skin barrier.
• BAOBAB OIL: A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.
• COCONUT OIL: A polar oil that reinforces the hair shaft without leaving buildup.

ROOTED TECHNOLOGY ™

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

BEHENTRIMONIUM METHOSULFATE: This plant-derived compound sounds scary—but trust us, it’s not one of those “bad” sulfates! Not only is this ingredient perfectly safe, curls love it. It moisturizes and conditions the hair shaft and adds extra slip for easier combing, styling, and maintenance. Polar Oils- We use polar oils, like Coconut and Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

DEW MAGIC

SCENT PROFILE

Refreshing at-home spa vibes with lavender and geranium 

FEEL

Lightweight and emollient to evenly disperse and absorb. 

NATURALS

• COCONUT OIL - A polar oil that reinforces the hair shaft without leaving buildup.
• SHEA BUTTER - Our responsibly sourced, West African Shea Butter is uniquely processed to deliver all of the moisture benefits without a waxy, heavy feeling.
• BAOBAB OIL - A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.

ROOTED TECHNOLOGY ™

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

BEHENTRIMONIUM METHOSULFATE: This plant-derived compound sounds scary—but trust us, it’s not one of those “bad” sulfates! Not only is this ingredient perfectly safe, curls love it. It moisturizes and conditions the hair shaft and adds extra slip for easier combing, styling, and maintenance. Polar Oils- We use polar oils, like Coconut and Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

LOCK & SEAL

SCENT PROFILE

Fresh herbaceous floral with hints of citrus featuring ylang ylang, jasmine, rose, chamomile, orange, and geranium. 

TEXTURE

Emollient serum oil to rebond split ends and moisturize. 

NATURALS

• SHEA OIL: This nourishing oil restores moisture and suppleness to dry, damaged hair without buildup.
• WHITE GRAPE SEED OIL: A lightweight oil to seal in moisture, fight frizz, and add shine, its high antioxidant content also protects and nourishes the scalp.
• SHEA ESTERS: A natural compound that increases slip with a clean, silky finish.
• COCONUT OIL: A polar oil that reinforces the hair shaft without leaving buildup. Coconut Derivatives - Reinforces the scalp’s moisture barrier to prevent dryness and irritation.

ROOTED TECHNOLOGY™

ANTI-BREAKAGE TECHNOLOGY: A castor oil copolymer rebonds split ends and damage to leave hair smooth and strong for up to 5 washes. Polar Oils- We use polar oils, like Coconut, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.