Our co-founders are reimagining textured haircare so you can wear any style with confidence.
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Lost In Luxury
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It Does Magic
DERM-TESTED AND APPROVED
Our Bestsellers
A powerful leave-in conditioner to hydrate, soften, and strengthen.
$52 VALUE
The classic wash day ritual for all texture types.
$28.00
Curl Memory Technology for curls that stay poppin’ and juicy for days.
$32.00
A gentle vegan protein mask to repair damage and strengthen strands.
$108 VALUE
Issa’s favorites for curls that do the most.
$104 VALUE!
The ultimate wash day ritual for healthy hair.
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$54 VALUE
Styling power duo to set and refresh your curls.
$30.00
Travel-friendly TLC with our best-sellers.
$40.00
Try a full Sienna wash day risk-free with our 4 best sellers and receive a complimentary $40 site credit.
$274 VALUE
The full Sienna Naturals suite of products.
$30.00
Take your wash day on the go with our 3 best sellers.
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ISSA + HANNAH
OUR PURPOSE
Empowering anyone with textured hair to express and embrace their beauty with a new kind of haircare regimen.
OUR FORMULAS
We use clean chemistry, starting at the root, to provide a foundation for your healthiest scalp and hair.
ROOTED TECHNOLOGY™
Powerful naturals are elevated with molecular chemistry for products that work.
CLINICALLY PROVEN FOR TEXTURED HAIR
Dermatologist tested to support scalp and follicle health with proven results.
BEAUTY UNCOMPROMISED
Achieve your style goals with hair health, body wellness, and planet-friendly clean formulas.
DESIGNED FOR TEXTURED HAIR
BLACK WOMAN OWNED, FORMULATED, AND TESTED
DESIGNED FOR TEXTURED HAIR
BLACK WOMAN OWNED, FORMULATED, AND TESTED
WHAT THEY’RE SAYING
“Best vegan line…love the natural ingredients and the way this product leaves your hair feeling! Oh, and the smell is amazing!”
JESSICA K.
A powerful leave-in conditioner to hydrate, soften, and strengthen.
WHAT THEY’RE SAYING
“Now, I see I have to subscribe to your products because my hair agrees and accepts all of these products, producing juicy and defined curls!!!! Love this line”
Danielle H.
$108 VALUE
Issa’s favorites for curls that do the most.
WHAT THEY’RE SAYING
“My hair is stronger, shinier and softer after using the Plant Power Repair Mask.”
GABY T.
$32.00
A gentle vegan protein mask to repair damage and strengthen strands.
WHAT THEY’RE SAYING
“Best vegan line…love the natural ingredients and the way this product leaves your hair feeling! Oh, and the smell is amazing!”
JESSICA K.
“Best vegan line…love the natural ingredients and the way this product leaves your hair feeling! Oh, and the smell is amazing!”
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