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ISSA + HANNAH

Our co-founders are reimagining textured haircare so you can wear any style with confidence.

OUR PURPOSE

Empowering anyone with textured hair to express and embrace their beauty with a new kind of haircare regimen.

OUR FORMULAS

We use clean chemistry, starting at the root, to provide a foundation for your healthiest scalp and hair.

ROOTED TECHNOLOGY™

Powerful naturals are elevated with molecular chemistry for products that work.

CLINICALLY PROVEN FOR TEXTURED HAIR

Dermatologist tested to support scalp and follicle health with proven results.

BEAUTY UNCOMPROMISED

Achieve your style goals with hair health, body wellness, and planet-friendly clean formulas.

DESIGNED FOR TEXTURED HAIR
BLACK WOMAN OWNED, FORMULATED, AND TESTED
DESIGNED FOR TEXTURED HAIR
BLACK WOMAN OWNED, FORMULATED, AND TESTED